Findability isn’t rocket science and there’s NOT a “secret sauce”! 1) Publish a crawlable website 2) Write contextually relevant copy 3) Build targeted links to content Creating a website that’s indexable by search engines and provides unique content that’s relevant to searched keywords is fundamental. Developing strong in-bound links that target keywords on deep pages provides the power to [...]
Wed, Jun 23, 2010
Besides the nice contrast of the yellow and blue, you might be asking “what the heck does a crane have to do with affiliate marketing?” And your right to ask, it doesn’t make much sense at first glance, but this crane represents a sense of being ready for some heavy lifting in affiliate marketing. I’ve taken [...]
Tue, Nov 24, 2009
Link: http://www.dmaresponsibility.org/PPG/ Did you know the Google algorithm that’s responsible for for indexing and ranking organic/ natural results sometimes checks to see if your site has a privacy policy? While this isn’t confirmed by the webmaster guidelines, it’s been discussed over the years at search marketing conferences. We do know that the Quality Score in AdWords can [...]
Fri, Nov 20, 2009
Comment and converse during live events through your twitter profile. Other people at this event will be highly engaged with updates and most likely follow you. Don’t forget to hash the event name (#event) Link to your twitter profile through the name/ url fields on blog comment forms. Break up the keyword stuffing to your homepage [...]
Tue, Nov 17, 2009
This video of Matt Cutts is from WordCamp 2009 in San Fransisco. He’s speaking to a room packed with bloggers about proper search engine optimization techniques. In this 45 minute presentation he covers WordPress SEO basics, recommended plugins, effective keyword selection and topic generation, as well as what NOT to do. As head of Google’s [...]
Tue, Nov 10, 2009
I wrote an article as a response to a friend’s question. He was asking about the importance of the keyword Meta tag and the strategy that goes into selecting terms. This is a question I get asked quite a bit, and though it best to provide an in-depth response. Question: For the HTML coding piece, do you [...]
Thu, Nov 5, 2009
I wrote this back on January 23rd and submitted it for approval on PixelMEDIA’s Blog. (blog.pixelmedia.com/face-it-your-web-form-is-too-long/) After ten months it still hasn’t been posted, so I thought you might like to read it. Please note that my comment could have been filtered by a spam blocker, and my comment doesn’t take the clients request into [...]
Mon, Oct 26, 2009
I wrote this back on April 2nd and submitted it for review on Search Engine Land the same day. (searchengineland.com/direct-linking-affiliates-nuisance-or-real-problem) A few days later that they hadn’t posted it, but I wanted to wait and see. Well after six months, I still have strong feelings about Lori’s comments and thought you might like to read [...]
Monday, July 12, 2010
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