Findability isn’t rocket science and there’s NOT a “secret sauce”!
1) Publish a crawlable website
2) Write contextually relevant copy
3) Build targeted links to content
Creating a website that’s indexable by search engines and provides unique content that’s relevant to searched keywords is fundamental. Developing strong in-bound links that target keywords on deep pages provides the power to [...]
Link: http://www.dmaresponsibility.org/PPG/
Did you know the Google algorithm that’s responsible for for indexing and ranking organic/ natural results sometimes checks to see if your site has a privacy policy?
While this isn’t confirmed by the webmaster guidelines, it’s been discussed over the years at search marketing conferences. We do know that the Quality Score in AdWords can [...]
Comment and converse during live events through your twitter profile. Other people at this event will be highly engaged with updates and most likely follow you. Don’t forget to hash the event name (#event)
Link to your twitter profile through the name/ url fields on blog comment forms. Break up the keyword stuffing to your homepage [...]
This video of Matt Cutts is from WordCamp 2009 in San Fransisco. He’s speaking to a room packed with bloggers about proper search engine optimization techniques. In this 45 minute presentation he covers WordPress SEO basics, recommended plugins, effective keyword selection and topic generation, as well as what NOT to do. As head of Google’s [...]
I wrote an article as a response to a friend’s question. He was asking about the importance of the keyword Meta tag and the strategy that goes into selecting terms. This is a question I get asked quite a bit, and though it best to provide an in-depth response.
Question:
For the HTML coding piece, do you [...]
I wrote this back on January 23rd and submitted it for approval on PixelMEDIA’s Blog. (blog.pixelmedia.com/face-it-your-web-form-is-too-long/) After ten months it still hasn’t been posted, so I thought you might like to read it. Please note that my comment could have been filtered by a spam blocker, and my comment doesn’t take the clients request into [...]
I wrote this back on April 2nd and submitted it for review on Search Engine Land the same day. (searchengineland.com/direct-linking-affiliates-nuisance-or-real-problem) A few days later that they hadn’t posted it, but I wanted to wait and see. Well after six months, I still have strong feelings about Lori’s comments and thought you might like to read [...]
I’ve been looking to update the design of my personal website, and while clicking through templates on ThemeForest I had a great idea! One of the contact pages used a Google map to show the office location. While this is nothing new, it was an inspiration to put the iPhone 3Gs to good use.
Being an [...]
So I’ve been working on my tracking software, mainly the monthly reporting input for campaign statistics. One form uses an HTML select list that’s filled using a PHP array. While I loop through the array, I also select the current month for the user.
The issue I was having is that my database stores the month [...]
If you’ve been reading my blog you notice I use twitter tools to aggregate my weekly tweets. I do this for two reasons. 1) Automatically generated content keeps the blog search engine fresh, and 2) I post a lot of tips and links that I want to archive. The issue is these posts overwhelm the [...]
Monday, July 12, 2010
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