This video of Matt Cutts is from WordCamp 2009 in San Fransisco. He’s speaking to a room packed with bloggers about proper search engine optimization techniques. In this 45 minute presentation he covers WordPress SEO basics, recommended plugins, effective keyword selection and topic generation, as well as what NOT to do. As head of Google’s Anti-SPAM team Matt has deep insight into their ranking algorithms and best practices. It’s well worth your time to watch this video even if your not trying to make a living from your blog.